Attacktix Press Release from Toy Fair 2007

ATTACKTIX BATTLE FIGURE GAME EXPANDS TO INCLUDE CHARACTERS FROM A MULTITUDE OF HEROIC UNIVERSES

PAWTUCKET, R.I. (February 2007) – In the ultimate battle between intergalactic heroes and villains, which characters would join forces? And, which side would win? Would DOCTOR DOOM be able to take down OPTIMUS PRIME and OBI WAN KENOBI? Or, would SPIDER-MAN join forces with LUKE SKYWALKER and BUMBLEBEE to overcome the power of DARTH VADER? These scenarios are just a few that can be played out by fans of Hasbro’s ATTACKTIX Battle Figure Game, which will expand in 2007 to feature a diversified superhero character lineup, in the quest to be the last one standing.

Superheroes and villains from the MARVEL universe, including the upcoming GHOST RIDER and SPIDER-MAN 3 feature films, will join the dozens of STAR WARS™ and TRANSFORMERS characters currently available. Additionally, new characters from STAR WARS and the TRANSFORMERS feature film will be introduced throughout the year.

Hasbro’s ATTACKTIX game is easy to learn, but difficult to master. Kids plan their strategy, build their squad of figures, plot their moves and attack with one simple goal: to outlast their opponent. With no game board or dice, ATTACKTIX can be played on any flat surface, at anytime. Each of the collectible figures stands on a patented game base that features all of the game play information needed as well as revealing secret powers. The innovative movement system enables kids to move their figures in numerous combinations, providing for enhanced strategy and a new game each time they play. Also, multiple levels of strategy are built in to vary game play even further.

Highlights of Hasbro’s ATTACKTIX line include:

ATTACKTIX TOURNAMENT SETS

(Approximate Retail Price: $19.99; Ages: 6 & up; SPIDER-MAN 3 Tournament Set available Spring 2007; TRANSFORMERS Tournament Set available Fall 2007)

New in 2007, ATTACKTIX TOURNAMENT SETS bring an added level of excitement to the widely popular ATTACKTIX game. Based on the upcoming major motion pictures TRANSFORMERS and SPIDER-MAN 3, the Tournament Sets will include four exclusive figures in each pack and each figure will feature distinct strengths that will enhance competition on the battlefield.

ATTACKTIX STARTER SETS

(Approximate Retail Price: $9.99; Ages: 6 & up; STAR WARS and TRANSFORMERS Starter Sets available now; MARVEL Starter Sets available Spring 2007)

The Starter Set is great for those new to ATTACKTIX as it provides a launching point for building a solid squad. Each set contains four figures, each with unique powers. Two of the figures in each pack are exclusive to the Starter Sets. Building on the success of the STAR WARS and TRANSFORMERS Starter Sets, Hasbro is launching the MARVEL Starter Set in 2007. MARVEL Starter Sets – such as the GHOST RIDER Starter Set – feature some of the most popular characters from MARVEL comics and MARVEL-based movies.

ATTACKTIX BOOSTER PACKS

(Approximate Retail Price: $4.99; Ages: 6 & up; STAR WARS and TRANSFORMERS Booster Packs available now; MARVEL Booster Packs available Spring 2007)

Players can increase the power and strength of their ATTACKTIX battle figure forces with the addition of figures in ATTACKTIX Booster Packs. STAR WARS, TRANSFORMERS and the new MARVEL HEROES booster packs will include two figures – one rare and one super-rare. Each pack is blind, making the discovery of figures in the pack part of the excitement. The STAR WARS, TRANSFORMERS and MARVEL ATTACKTIX lines include 18 figures in each complete set. Collect them all to build the ultimate squad or to trade with friends.

ATTACKTIX BATTLE MASTER ASSORTMENT

(Approximate Retail Price: $12.99; Ages: 6 & up; STAR WARS and TRANSFORMERS Battle Master Assortments available now; MARVEL Battle Master Assortments available Spring 2007)

ATTACKTIX BATTLE MASTER figures are twice as large as the average ATTACKTIX battle figure and bring more action to battles with bigger attacks, increased power, and stronger defenses – making them more difficult to defeat. For example, the AT-RT launches four missiles! Each BATTLE MASTER comes with a regular battle figure so that players can stage a battle right out of the box. In 2007, MARVEL battle masters will bring a new, more powerful dimension to fans’ battle line-ups.